Columbus Crew SC to rebrand, change name and unveil new logo

Update: The Dispatch has confirmed the Crew is changing its name to Columbus SC, updating its crest, and plans to use “the Crew” as a nickname for the club.

The Columbus Crew found itself in a public-relations quagmire Sunday when the team’s new official name and primary logo were leaked by multiple media outlets and fans provided a swift blowback condemning the changes.

The Dispatch has confirmed that Columbus Crew SC will now be known as Columbus SC — or Columbus Soccer Club — with “the Crew” being a nickname that won’t appear on the official crest but will still be seen as a standalone name around the stadium and on merchandise.

Rumors had swirled on social media about a potential rebrand since late Friday after team president Tim Bezbatchenko, vice president of marketing Patrice Croci and other front-office staff informed the Nordecke supporters’ group of the soon-to-be-announced name and crest.